At the age of 12, my favorite magazine was MikroBitti, the Finnish pioneer in personal computing magazines. In the late 1990s, something changed and the magazine became boring. What changed? And why some magazines are boring while others energize the reader? The old MikroBitti was all about programming and hacking the Commodore 64. The new MikroBitti, or MB as they call it today, is filled with product reviews. In the old days, when I got my hands on a new issue of MikroBitti, I went straight to the programming listing pages and stated typing code into my computer. The magazine inspired me to create and learn something myself. This, I believe is the key to an interesting publication.