“So, you are looking for a way to make easy money, then?”
I didn’t quite know what to answer to that question. I hadn’t thought of my dreams in quite those terms before.
All I could say was: “in a way, yes…but…” The discussion was over.
This conversation took place last weekend, and ever since I’ve been thinking about the question. Now I think I’m ready to answer and say no, I’m not looking for easy money. Not because I wouldn’t like easy money but because I don’t believe that such a thing even exists.
If it did, everyone would be rich. And that clearly isn’t true.
When The Edge plays his guitar, it looks easy.
You see a professional guitar player, singer, painter, business man or house builder doing his thing and think to yourself: That looks like fun, and I’m sure I could do it too. How hard can it be?
Pretty hard, actually.
Or in fact, it’s not hard for him anymore. He has gone through the heavy training, perfecting his skills day in, day out. After all the years of practice when he gets up on the stage, the performance looks easy and natural.
It’s the same with business, really. And my goals.
I’m trying to build a business that will give me more time with my family. When I think of the moment in future when I finally have achieved that goal, it looks like it’s easy money. But getting there is nowhere close to easy.
And that’s why most people don’t get there. They see the rosy image of the easy money, but forget the heavy path they need to walk to get there, so when the reality creaps in, they are not ready to practice.
Just look at these popular examples:
Example: The Pro Blogger
When someone like Yaro Starak tells us that he bought a house with his blog earnings, or that he only works for a few hours a day, and most of that time goes into blogging, it’s easy to get the impression that he’s making easy money.
And I think in a sense that’s what he wants us to think. After all, the dream of easy money makes us subscribe to his blog to get advice in how to do it.
But that’s just the end result (or more precisely, his current status). He didn’t get there overnight.
Yaro has been blogging since 2005, but what’s even more interesting is his business time line that includes all kinds of business initiatives both on and off the web since 1998.
What a great example in persistance, and being smart about when to quit and when to stick!
Example: The Affiliate Marketer
Jonathan makes over $70,000 per month, working not more than the regular eight hours per day, isn’t that easy money if something?
The thing we need to understand is that the opposite of easy isn’t “a lot of hours”. The opposite of easy is difficult. Jonathan has been a full time affiliate marketer for about a year doing his homework and learning the tricks of the trade. And his first experiments in making money online date back as far as to 2004.
So, persistence definitely plays a role.
Being ready and willing to learn more every day plays another.
And it’s not easy. Otherwise everyone would be doing it.
There is no such thing as easy money, but by smart, consistent work it’s possible to get to really good results that look easy to the people looking from the outside – and maybe even feel like that at the end.
Think about these every day examples:
- The guy from next door who always wins at those TV quizes.
- The full A student doing her exams.
- The traveling salesman who always gets you to buy his products.
- Bill Gates.
- Your little brother playing the latest FPS shooter game on his XBox.
- You doing something you are passionate about.
So, don’t let anything stop you: turn yourself into a positive example for the rest of us to follow!