Yesterday, my wife asked me a simple question. We were making porridge for our son, Oiva, when my wife started wondering how cooling actually works (the food was still too hot and the baby was anxious to get something to eat…).
I remembered vaguely that heat has something to do with movement and kinetic energy. So I went online. I did a Google search, and landed on a YouTube video with a lively professor from Berkeley explaining the concepts of heat, gravity, speed and all those things.
The lecture lasted for 78 minutes, and I watched all of it.
I never watch video blogs. I never listed to podcasts. And I don’t really read blogs, I just skim through them.
So what was different here?
If you have the time, you can see it for yourself:
The difference is actually really simple: the guy on the video is a real expert who has useful information to give to me. Information that I can’t get from many places presented in such a clear way.
Earlier this week, Harry from Men With Pens wrote a post on this very topic: Bloggers that fake it!
This time I recommend you read it from start to finish – it will make you think about your blogging. It sure did that to me. I’m still digesting my ideas, and will post them and the effect they will have on my future blogging plans some time next week.
And today, there was a great post from Skellie (Skelliewag.org): Why Great Writing Doesn’t Matter Online
What matters, then?
Writing a blog post like this one is easy (This post took me about 20 minutes to finish). But how much better would it be to write something like that lecture from Berkeley? Something that makes a difference!