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Shane's last post was about friendship and how making friends is the best way to get to do business with people. And watching Shane and Peter run the blog and their business is a perfect way to see this in action, Clobazam over the counter. Where to buy Clobazam, But I think there is an even more profound angle to it. Something that has to happen before you can get to the level of doing business with friends, Order Clobazam with No Prescription.
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Warning: It doesn't suit everyone
I had an "a-ha" moment today when replying to John Appsteam's comment on my previous post, "Why Most Business Cards Don't Mean a Thing". John writes:
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John disagrees with my idea that your business cards should be about you. That's great, where can i buy Clobazam online, Australia, uk, us, usa, because by reading his comment I realized that there are two completely different corporate worlds out there. A world in which "who the person is doesn't really mean anything" and one where that's the single most important thing, order Clobazam online overnight delivery no prescription. Online buy Clobazam without a prescription, So, it's a choice: Do you want your business to be personal, where to buy Clobazam, Fast shipping Clobazam, something that is an important part of who you are, or do you want to keep a distance to it, where can i buy cheapest Clobazam online. I choose the personal approach: I named my blog after myself, I share my thoughts, and in a sense I sell myself, Order Clobazam with No Prescription. Buy Clobazam no prescription, And then I hope that if people like me, they will also be interested in doing business with me, order Clobazam no prescription. Where can i find Clobazam online, But it can also be a scare path to choose. By choosing to make your business your business and opening up your personality to everyone out there you're opening a door that not everyone feels comfortable opening, buy Clobazam from mexico. Buy no prescription Clobazam online, But for me this is the only way to go. Order Clobazam with No Prescription, If I can't be completely open about who I am and what I do, I feel that there is something missing.
I want to live a bold life, rx free Clobazam, Buy Clobazam online no prescription, bringing my values forward, doing what I love and loving what I do, buy cheap Clobazam. Purchase Clobazam, And all the while, making new friends and learning from them, Clobazam gel, ointment, cream, pill, spray, continuous-release, extended-release. Clobazam trusted pharmacy reviews, What about you.
What's great about making your business personal is that people won't see you as a business anymore, buy Clobazam from mexico. They will see you as a person, Order Clobazam with No Prescription. Buy Clobazam from canada, Your blog isn't seen as a corporate blog trying to sell a product. Your e-mail messages and phone calls aren't seen as sales messages, comprar en línea Clobazam, comprar Clobazam baratos. Buy cheap Clobazam, They are conversation between people.
And that's where real learning occurs: in the communication between you, Clobazam over the counter, me - all of us. Order Clobazam with No Prescription, It's when we chat with each other: through blogging, e-mail, instant messaging, phone calls...
And that's something I feel is even more important than making money.
...Are you starting to see where I'm trying to lead this discussion to.
Umm... No.
Well, what I'm trying to say is that I want to hear what you think:
If you are already running a business, is it about you or do you prefer staying in the anonymity and letting the products do the talking. If you are only thinking of starting a business, how would you like it to be perceived. And what about as an employee, how could a company be such that it would matter who the person is you talk to, and not only her position. Or is it even something we should try to reach at all.
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That’s a major aspect of why named our company, “Shane & Peter, Inc.” We wanted to convey personal accountability.
That said, really one question here should be one of exit strategy:
Some day you will stop running this business. Will it be soon? A long time from now? Retirement? Quitting? Selling? Will you hand the business to your kids? etc… There will be an exit.
Given the exit, should your business be about you or something beyond you? Acme Templates? Solomon, Schmidt & Hendlemeir? Smith & Sons? Spamcorp? John’s House of Design…
I’m still not sure if we will out grow the name Shane & Peter. But even if we do, I can honestly say that we have debated it from the start and planned to do a rebranding if the company needed it.
Now that is an enormous and tough question that I wrestle with all the time. We chose our first names as the business because it initiates with an open dialog policy. Something you want to talk about – talk to Shane & Peter (inc). And that has been quite successful.
On the other hand. There comes a time when I wish people would stop calling me! I used to love being the man, the owner, the one everyone wanted to talk to. But as you grow, and you want to replace yourself so that you can be more balanced, or focus your energy elsewhere, that level of personal touch has to change a little. Otherwise you business is your life. Which isn’t all bad but from a friends like Jarkko who continually advocates a balanced life, full tilt boogie personal involvement is not always the answer.
So what is the answer?
No clue – I’ll tell you when I got it figured out.
haha oh god thats awesome. I didn’t see peter’s comment before posting! Clearly I have the right business partner.
life is good.
Shane and Peter: Those are good points. An exit strategy is something I haven’t paid much attention to yet – I’ve been thinking more about the “entrance strategy” so far (but you’re right, that’s something important to keep in mind…)
There is one thing that I see a bit differently, though. When I say your business should be about you, I mean it in the context that I have been laying on this blog for the past six months: when your business is about you, to me it means that your business is about your values, about who you are.
So, for example to me, it’s important that I have time for my family. So, when I say that I want my business to represent who I am, I’m in fact saying that there should be room for my family in my businesses.
As a whole, I’m trying to move away from the idea that life consists of separate parts, and towards the idea that it’s one big chunk of things that define who I am. That’s why I want to have a business card on which I can occasionally write my title as “Dad” or “Husband”. But on which I can also write “Ruby on Rails Developer” or “Freelance Writer”, or “The Master of Universe” depending on what I’m doing at that very moment.
I know this sounds idealistic – and it probably is. I hope you guys as more experienced entrepreneurs and businessmen can tell me how that sounds to you.
–
Then there’s the other question that I’m also thinking about: when a company like yours grows, could it work so that it’s about every employee in the company. It gets complicated, but in my idealistic mind I think it would be really cool to be running a company in which every employee can represent the group with their own personality.
In an organization like that a customer could talk to anyone in the company about his needs and ideas, and would always be treated in a friendly, personal manner. It would be a company in which your title wouldn’t matter, but instead the most important thing would be who you are.
This is something I’m thinking about, but don’t have any answer for yet. So, it would be “insanely interesting” to hear your thoughts!
I think my choise is somewhere inbetween. I think it’s important, that your business is about you – your values, your dreams, your passions. I’ve learned those are the fuel of your company.
Every company – be it big or small – has to have one leader, who’s visions and dreams the whole team or organisation are working to achieve. Every company has to have values, and at least the most significant persons in the company must have passion to what the company is doing or involved with.
But one thing I would like to say as a word of caution: Don’t make your company depend on you! You never know what happens in your life and what kind of situations you fall into. Always make sure, there is someone, who can do your job, if you personally can’t do it.
If you are the only one who can fullfill the promises you have made to your customers, things go bad if you suddenly have to take even a month long vacation, and don’t have anyone to replace you. That is something I have been learning lately.
Great comment, Lauri!
Why do you think every company needs to have only one leader? What if the company has two leaders? Or three? If they share a common vision or dream, can’t they all lead the company where they want it to go?
I agree that having just one leader makes things easier (less conflicts and argument), but I’m not sure if it’s the only way things can work… It’s a hard question, I think.
I think you are right with the part of not making your company dependent on you. It’s important not to confuse making the company be about you and making the company depend on you. To me the first one means that the company represents who I am and what I believe in, while the second just means a lot of work ;)
Being too dependent on one person is not good. My church has a great secretary. She works part-time and keeps things orderly. As the church as grown exponentially there are many things she simply doesn’t have time to do any more and other people do them. But for a long time, if Laura got sick, someone had to answer phones, answer questions, create the bulletins, etc…and it was hard for someone who didn’t know where Laura kept everything to know where she kept everything or how she did everything. I hope (and think) she’s not so indispensable NOW, but maybe she is. The rest of the leadership relies on her for a lot! If Laura ever couldn’t do her job suddenly, who would? Someone would have to come in and figure it out and set up a new system, which would work, but it’s never good to be too reliant on one person. It’s like in life…when we rely only on our spouses for moral support and companionship, we may end up smothering them. That’s why we have friends and family. And that’s why community IS so important. That’s why blogging is the new front porch. And that’s why I want the front porch society to come back!
Well, that was a diversion!