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by Jarkko on September 26, 2007 · 13 comments

September 7th: Order Zyban with No Prescription, "Denys Turner is a tough guy. www.juoni.net", Buy cheap Zyban, on a back of a bicycle.


August 26th: "What's wrong with curls. www.juoni.net", in a grocery store in Oulu.

August 23rd: "THANK YOU, where can i order Zyban without prescription. www.juoni.net", Online buy Zyban without a prescription, in a train.

Something interesting is going on all around Finland. People are finding mysterious messages in their every day environments, accompanied with a cryptic web address (juoni means a cunning plan in Finnish), ordering Zyban online. Some people are saying that at first they were even afraid to check the site, but in the end they had to, Order Zyban with No Prescription.

If you saw a message like that on the back of your bicycle or the windshield of your car, Zyban for sale, what would you do.

Let's ask one of the creative minds behind the idea. Say hi to Kaisa Kortekallio from Juoni.net, order Zyban from United States pharmacy.

So, Rx free Zyban, Kaisa, what is this Juoni thing all about?


Kaisa: About freedom, I think, where can i buy Zyban online. Order Zyban with No Prescription, Juoni is a Finnish web zine with a mission - to produce entertainment for people who think. That is, Zyban over the counter, inspired articles and columns about people, cultural phenomena, music.., buy Zyban online cod. The topics depend on the writers, Online buying Zyban hcl, and at least I hope that Juoni could expand to include e.g. politics and sports as well. What links the articles together is the monthly theme, purchase Zyban, which can be anything from beauty and faith to waste and stereotypes.

Juoni is also about building a community, Order Zyban with No Prescription. Buy Zyban from canada, Both between the people who make Juoni happen, and also between our readers. We want Juoni to become a place, order Zyban no prescription, a state of mind, Japan, craiglist, ebay, overseas, paypal, where people can discuss, have fun and do things in the real world too - that's why we often introduce our readers to phenomena that have inspired us, like hitch-hiking, where to buy Zyban, circus, Buy no prescription Zyban online, sailing, old people that laugh a lot... We don't really want people to just sit inside and read Juoni, where can i find Zyban online, we want them to go out and live. Where to buy Zyban, In English the word "Juoni" means a scheme or a plot, or a cunning plan.

Order Zyban with No Prescription, How does your sneaky note marketing work. Who writes the notes, purchase Zyban online, and how do you choose the places where to leave them?


Kaisa: Note marketing consists of a few short steps:

  1. Get a pen and a pile of small pieces of paper. Buy Zyban from mexico, Or big, if you prefer big. Coloured ones are the best.

  2. Write anything you want on those pieces, order Zyban from mexican pharmacy. Anything at all.

  3. Write the address on every one of them: www.juoni.net

  4. Carry the notes with you everywhere you go. Hide them in places where they will, when found, puzzle and confuse the finder into asking questions.

  5. If you're into spying and stalking, hide somewhere near and observe the reactions, Order Zyban with No Prescription. Order Zyban online overnight delivery no prescription, Tell about your experiences to Juoni.


Anyone can write the notes, but usually it's naturally the people who write Juoni and some people who read Juoni.

I've been writing a journal on these little pieces of paper, where can i buy cheapest Zyban online, sentence by sentence. Canada, mexico, india, Some people make up total nonsense, some people draw. The only thing that the notes have in common is the address - www.juoni.net, Zyban gel, ointment, cream, pill, spray, continuous-release, extended-release. Order Zyban with No Prescription, Basically, the notes go where we go. Trains, Fast shipping Zyban, buses, parking lots, bike parks, buy Zyban without a prescription, libraries, Order Zyban online c.o.d, grocery stores, waiting rooms, restaurants.., real brand Zyban online. We hide them between magazines, Buy Zyban no prescription, pin them on bike racks, stick them to cracks in the wall, drop them to open bags.., purchase Zyban online no prescription. Anything sneaky and personal will do. Zyban from canadian pharmacy,

So, what has been the most special place where you have left a note so far?


Kaisa: Maybe the edge of a cliff next to the sea in the middle of nowhere - Paldiski, Estonia, buy generic Zyban. I went there with some friends and we found an old broken table clock, Order Zyban with No Prescription. We put the clock on the ledge and the note under it. Kjøpe Zyban på nett, köpa Zyban online, It said "I'm coming home soon". It's extremely unlikely that anyone ever found AND understood that, but it was fun.

The idea sounds great. How did you come up with it?


Kaisa: Order Zyban with No Prescription, There isn't really a story here. I was visiting my boyfriend sometime in the winter and came up with this, without really thinking. I was excited about the idea right away, and told it to the others. Back then we tried to limit the notes to contain only a few predefined sentences, but soon we realized that free expression makes all the difference.

You seem to have gotten quite a bit of feedback from people finding the notes as well. What has been the most memorable comment you've received?


Kaisa: Someone told Heidi that a weird note had saved his day, Order Zyban with No Prescription. He had been really mad to his fellow students, and as he went out he found on the rack of his bike a pink note that said something like: "Explode like a gas tank in the heat of love". He had to laugh. When telling this to Heidi, he had no idea that Heidi had anything to do with Juoni.

What do you think is the major learning from this campaign?


Kaisa: There are so many... Order Zyban with No Prescription, That you can make people happy with small things. Or puzzled. I love surprising people, making them ask questions. I also think that the major advantage in this campaign is the personal approach. If you found a hand-written note in your shopping bag, wouldn't you want to know who put it there and why.

It's also refreshing to have people commit to this campaign with their own notes and be excited about it, Order Zyban with No Prescription. We are doing something new, and anyone can come and join us in that. We are not doing this for the financial profit, we just want to make good things happen with good people - and the note campaign does just that. Advertising doesn't always have to involve money.

Thanks for the interview and keep up the good work!


What about you. What do you think of this idea. Does it get your mind boggling with new ideas. It sure does that to me.

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Ravi Vora September 26, 2007 at 6:10 pm

This is a brilliant campaign, I love the idea.

Guerilla marketing has always fascinated me and I’ve been wanting to try it ever since I worked on a Coca-Cola advertising campaign. Makes me wonder if something like this would only work for an unknown company since a corporate logo or site address might deter the target.

Reply

fantomaster September 27, 2007 at 6:10 am

Great stuff – brilliant, creative, viral and dead cheap to implement. Guerilla marketing indeed!

Reply

Jarkko September 27, 2007 at 12:19 pm

Yeah, guerilla marketing is really fascinating. In general seeing people come up with clever ideas like this inspire me a lot.

If you have some other great examples (links to post etc.) please share them with me – I’d love to read more about similar ideas.

Reply

Lynoure Braakman September 29, 2007 at 9:55 am

This article explains the latest comment in my blog. Unfortunately the chances of it being found are quite slim. =)

Reply

bmunch October 15, 2007 at 12:28 pm

I had always wanted to do that for my blog. But I am quite embarrassed to do that as it is just a blog and I am not providing any services, so well…

Reply

Jarkko October 15, 2007 at 3:41 pm

Don’t be embarrassed, just do it! I think your blog itself is already a service worth advertising.

Reply

pchere October 15, 2007 at 8:52 pm

This is a very interesting concept. I am sure many bloggers will try it out.

Reply

Jarkko October 16, 2007 at 7:50 pm

pchere: Yeah, I think so too. I’d also be curious to hear stories of bloggers trying this idea: how did it turn out, how did they do it, and so on?

Reply

Jason Juoni November 22, 2008 at 1:22 am

I am replying to the article on Aug 23rd about “juoni”. It is strange and erie to see my last name being discussed. As far as I know there are not many of us “Juoni’s” out there. One thing I must say that I believe the words that Juoni means building a community, inspiring others, I have recently started an MLM and found myself doing the mentioned above. I am also in belief that juoni does mean a plot, or cunning plan, I have been doing that all my life, ever since I was a young boy. I have always been an entrepreneur and enjoy helping people become sucessesful in all area’s of their lives. So Go Juoni. Thanks for the good read.

Reply

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