Comments on: Creating buzz underground http://jarkkolaine.com/2007/09/07/creating-buzz-underground/ Doing What Counts Thu, 03 May 2012 16:45:18 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jarkko http://jarkkolaine.com/2007/09/07/creating-buzz-underground/#comment-1054 Jarkko Sat, 08 Sep 2007 08:37:23 +0000 http://jarkkolaine.com/2007/09/07/creating-buzz-underground/#comment-1054 Good point! Helsingin Sanomat has been pretty innovative and aggressive in their advertisement lately. Usually when you see something interesting happening here in Helsinki, they are somehow behind it ;) I wonder if it's because they are worried that people will give up newspapers and get their news from the web... But yeah, you're right: they got me involved, and while I didn't subscribe yet, their image in my mind became still more positive than before. Good point!

Helsingin Sanomat has been pretty innovative and aggressive in their advertisement lately. Usually when you see something interesting happening here in Helsinki, they are somehow behind it ;)

I wonder if it’s because they are worried that people will give up newspapers and get their news from the web…

But yeah, you’re right: they got me involved, and while I didn’t subscribe yet, their image in my mind became still more positive than before.

]]> By: Rashid http://jarkkolaine.com/2007/09/07/creating-buzz-underground/#comment-1036 Rashid Fri, 07 Sep 2007 23:10:25 +0000 http://jarkkolaine.com/2007/09/07/creating-buzz-underground/#comment-1036 You know that's a pretty interesting way to advertise for a Newspaper... I wouldn't think a news agency would do something like that. What it will do is achieve brand awareness, although you did not take direct action to sign up for the paper... you did express interest in their product. You interacted with the company (by sending the SMS) and you told others. So although it didn't have an immediate impact on you it might in the future. The next time you are at a news stand you might see a Helsingin Sanomat and decide to pick it up. You know that’s a pretty interesting way to advertise for a Newspaper… I wouldn’t think a news agency would do something like that. What it will do is achieve brand awareness, although you did not take direct action to sign up for the paper… you did express interest in their product. You interacted with the company (by sending the SMS) and you told others. So although it didn’t have an immediate impact on you it might in the future. The next time you are at a news stand you might see a Helsingin Sanomat and decide to pick it up.

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