“Do something interesting first and only then write about it!” is one of the best, if often also hardest to follow, pieces of advice for blogging.
Today, I am happy to say that I am following the advice, so much that maybe it will be enough to break this long period of silence and get this blog up to speed once again!
So, what’s going on?
Last weekend, I launched my first ever crowdfunding campaign on the crowdfunding site Indiegogo. The campaign will run until the end of the year with the goal of collecting enough money ($8,000) to fund the printing of the first issue of my magazine, Bread, next year.
Yes, I am trying to take the magazine to the next level: (limited edition) high quality print, supported by a strong digital presence.
If this sounds interesting, check out the project, buy one of my pre-sale packages (The project is now 29% funded but there are still some very nice perks left for you to choose from. I did sell my one and only notebook already, though!), and spread the word!
But what I think will be most interesting for you is what follows…
In the coming days and weeks until the end of the Indiegogo campaign, be it a big success or a sad failure, I am going to post updates on running this campaign: what’s going on, what I am learning, anything that I believe could be useful for someone planning to do something similar in the future. I hope my successes and failures can give you a better understanding on how crowdfunding works and we can learn together.
Topics included (but definitely not limited to):
- Why I created the campaign on Indiegogo instead of Kickstarter?
- How I approached writing the campaign page? Text, images, video (with some cut scenes from my countless failed takes)
- Marketing efforts as they happen (what worked, what didn’t work…)
- And if the campaign is successful, delivering the magazine and perks to everyone who participated
Tomorrow, I’ll start by talking about creating the campaign and the thinking behind it. But first, check out the campaign so you’ll know we are talking about!
I’m happy to invite you on this adventure with me.